Ethics & Values

At Convogue, we believe influence carries responsibility. We partner only with creators and brands that align with our commitment to safety, integrity, and positive social impact. We reserve the right to decline or terminate any partnership that conflicts with these values.

What We Will Not Work With

We will refuse collaborations with creators or brands that fall into any of the following categories:

Adult Content

Adult-content platforms or creators whose primary activity is explicit adult material (e.g., OnlyFans and similar).

Tobacco & Vaping

Brands that promote or sell tobacco, cigarettes, vaping products, or related paraphernalia.

Irresponsible Alcohol

Brands that promote hard alcohol where promotion would be irresponsible for the creator's audience or in violation of local advertising laws.

Animal Cruelty

Companies that test products on animals or are demonstrably involved in animal cruelty.

Illegal & Harmful Activity

Organizations involved in illegal activity, hate speech, extremist content, human-rights abuses, or exploitative labour practices.

Unethical Creators

Creators who repeatedly breach disclosure requirements, promote misinformation, or otherwise act in ways that harm audiences.

Why This Matters

We build long-term trust between creators, communities, and brands. Working with partners who compromise safety, legality, or human dignity undermines that trust and the effectiveness of campaigns. Our guidelines protect creators' reputations and the brands that work with them — and ensure audiences are treated with respect.

How We Enforce It

Vetting Process

All creators and brands undergo thorough vetting before onboarding.

Contract Clauses

Contracts include ethical and disclosure clauses; we may terminate agreements for breaches.

Ongoing Monitoring

We perform ongoing monitoring of creator content and brand practices.

Investigation Protocol

If we identify potential concerns during a campaign, we pause activity and investigate.

Our Mission

We simplify influencer marketing with a human-first approach and smart tools that turn great creators into repeatable growth channels for brands.

Our Vision

Our mission is to transform influencer marketing into a scalable, predictable growth engine for every brand — from startups to enterprises — by becoming the leading platform where brands find the perfect creator match in minutes and partnerships scale with transparency and trust.

Questions or Concerns?

If you have questions about our policy or believe a partnership may comply despite an appearance to the contrary, please contact us at ethics@convogue.in. We review requests and appeals on a case-by-case basis.

Convogue may update this policy as our business and community evolve. Any material changes will be posted here.